After decades of the Hebrew University’s dominance over the commercial use of Einstein’s images, a California court has ruled that the copyright of Einstein’s pictures expires after 50 years of the man’s death.
That kind of makes sense, there is a fine line between copyright protection and suppressing freedom of expression.
The court stated that this 50-year period “appropriately reflects the balance between meaningful enforcement . . . and the public’s interest in free expression. Einstein is thoroughly ingrained in our cultural heritage and that at some point needs to be available for expression and not just as a possession, even for tasteless ads.”
The ad, as you see, shows Einstein’s face on a muscle body that reflects “sexiness” and reads “ideas are sexy too”, it was General Motors who made it up and used it.
However, though I believe that the ruling was just. I still find it funny to see this…